Ex-staffers from The Union keep landing on their feet — and some compete

In his “Ode to Jeff A.,” the former publisher of The Union who retired after the parent Swift effectively sold the Roseburg, Ore., newspaper out from under him to a local group at year-end (0uch), The Union’s current Publisher Jim Hemig left out what is obvious to the rest of our towns:

Former Union staffers keep landing on their feet. And in some cases, they wind up competing against the paper at larger news outlets. Ask any HR person if that’s a “cost effective” management plan.

The latest to land on her feet is Carol Guild, now features editor of the Auburn Journal. Carol once was the features editor of The Union under Jeff A. It must have been a dour existence, but that’s for her to discuss.

Now, however, I notice Carol is cranking it up at the Auburn Journal, freshening up the content, adding new content such as an interesting hiking column by Mary West (once a KNCO reporter) and “going wild” on Facebook to promote the newspaper’s content.

She’s showing a lot of energy and enthusiasm.

My two favorite “ex-Swifties” are David Bunker, now at Moonshine Ink in Truckee, and Kirk Caraway, the leader of CarsonNow.com, an innovative website that competes with Swift’s Carson City newspaper.

I was happy to write Kirk a recommendation for a prestigious Knight fellowship at Stanford, which he received. Now he’s cranking it up too.

“The internet is changing the way we communicate” and creating new opportunities for ex-Swifties.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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