Dorsey Marketplace approval eyed for summer?

The Union is carrying buckets of water for the proposed Dorsey Marketplace — going back to a “leak” of the revised plan on Dec. 9 — and you can expect it to continue. A Q&A that appeared in the newspaper with the developer on Dec. 11 looked “canned,” not spontaneous.

And this morning, the newspaper is full of coverage of Dorsey Marketplace, but there is no real information — no “digging deeper.”

It’s simple: People want to know what nationals/chains/big boxes are coming to Dorsey Marketplace. The sooner people know, the sooner they can shape their views.

I suspect developers want to win approval for the project this summer for at least two reasons. Interest rates are rising again (the Feds hiked rates for the first time since 2006 on Wednesday), and more are on the way.

In addition, developers don’t want the Dorsey Marketplace to become a heated political issue in Grass Valley in the latter half of 2016. The terms of three of the five council members — Howard Levine, Jan Arbuckle and Lisa Swarthout — end in December 2016.

Developers also will have to come up with a more sophisticated public-relations plan than dropping positive stories in the local newspaper. The opposition is galvanizing on social media, not in The Union. It has been a major struggle for long-timers to figure out that social media is reshaping communication in our community — not The Union.

Meanwhile, BriarPatch, a prime candidate for anchor tenant at Dorsey Marketplace, is staying put at its current location, as previously reported. “A number of sites were considered for relocation, but the Dorsey shopping center proved unfeasible at this time.

“Our intention now is to improve the store on many fronts,” The Patch continued. “Plans for remodeling the shopping and dining areas are already being developed. The warehouse spaces will also be improved in order to provide a more efficient workspace.”

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

7 thoughts on “Dorsey Marketplace approval eyed for summer?”

  1. Here’s some feedback I got from one local: “Read the blog today. It is interesting that Dorsey is basically a big box project with some residential attached at the request of the City. Interesting that Loma Rica was a smart growth walkable residential project with commercial and business park for job creation. The Loma Rica commercial was neighborhood oriented and did not compete with downtown Grass Valley… yet Dorsey Market Place will directly compete with downtown. Six plus years after plan submission and the project still was not approved.”

  2. The developer wants to have “public” meetings for input into his development. Confusing message when at first it was peddle to the metal theater complex and all.. Now they want public input into their “next” proposed development.
    Starting with Steve’s suggestion of live work spaces, as well as building to the sidewalk neighbor friendly park in back out of sight, may well have to stand in line behind people who want no development at all.
    And by the way- Walmart now has something called Walmart Express, a 12,000 sq ft convenience store. Yikes-

    1. Whole Foods also has a new product called “365 by Whole Foods”:
      This is the point: People will want to know if the developer is bringing in a business like “365 by Whole Foods” to compete with BriarPatch.
      The key to this project is bringing in businesses that compliment more than compete. Grass Valley needs a craft brewery, but what else should it be getting?
      I also did not understand the value of the “old” Grass Valley mural as “art” for the new shopping center. It has sentimental appeal, at least to some, but it little to do with redefining our community in terms of economic development. Boring and outdated.

  3. BTW this clown who goes by the handle “John” over at Rebane’s blog thinks I’m the “Jon” who posts there. No, I sign my name. The trouble with the dear “Johns” of the world is that they are clueless to think more than one person (me) might disagree with their diatribes. They are in the minority, a handful of people talking to each other in what some have called “the circle of stupid.”

    If I have something to say “John,” I will say it to your face and sign my name. Anyone who knows me knows that. You, on the other hand, are a coward, hiding behind a fake handle. “Chicken little” (AKA John).

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