The Union is carrying buckets of water for the proposed Dorsey Marketplace — going back to a “leak” of the revised plan on Dec. 9 — and you can expect it to continue. A Q&A that appeared in the newspaper with the developer on Dec. 11 looked “canned,” not spontaneous.
And this morning, the newspaper is full of coverage of Dorsey Marketplace, but there is no real information — no “digging deeper.”
It’s simple: People want to know what nationals/chains/big boxes are coming to Dorsey Marketplace. The sooner people know, the sooner they can shape their views.
I suspect developers want to win approval for the project this summer for at least two reasons. Interest rates are rising again (the Feds hiked rates for the first time since 2006 on Wednesday), and more are on the way.
In addition, developers don’t want the Dorsey Marketplace to become a heated political issue in Grass Valley in the latter half of 2016. The terms of three of the five council members — Howard Levine, Jan Arbuckle and Lisa Swarthout — end in December 2016.
Developers also will have to come up with a more sophisticated public-relations plan than dropping positive stories in the local newspaper. The opposition is galvanizing on social media, not in The Union. It has been a major struggle for long-timers to figure out that social media is reshaping communication in our community — not The Union.
Meanwhile, BriarPatch, a prime candidate for anchor tenant at Dorsey Marketplace, is staying put at its current location, as previously reported. “A number of sites were considered for relocation, but the Dorsey shopping center proved unfeasible at this time.
“Our intention now is to improve the store on many fronts,” The Patch continued. “Plans for remodeling the shopping and dining areas are already being developed. The warehouse spaces will also be improved in order to provide a more efficient workspace.”