The Union writes about Nevada City police officer “Time” Ewing on its front page

The Union has a front-page article and photo about Nevada City police officer Tim Ewing receiving a Congressional Award. Except the headline refers to him as “Time,” not Tim, in large font because the editing is so awful. I guess Tim can clip the article out for his friends and relatives and they’ll all get a laugh — at The Union’s expense. Congratulations Tim!


Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

4 thoughts on “The Union writes about Nevada City police officer “Time” Ewing on its front page”

  1. BTW, we called that the “Medill F” at Northwestern University. It was an automatic “F” for misspelling someone’s name in print, no matter what the article said. That tends to straighten you out at a young age — and raise self-awareness.

    1. Yes you would. This is compounded by outsourcing the printing of The Union to Sacramento (along with the jobs) or someone in the back shop might have caught such an egregious error.

  2. I’ve learned in my work with publications that the larger the font size, the easier it is to let a typo slip. It was explained to me that your brain recognizes the word and that your eyes just skim over it for the next word. I was taught to read all headlines and out quotes backwards, so each word becomes an individual element. A two o’clock wake up call from the printer while one of my projects was on the presses taught me this lesson well! Maybe someone over at the UNION will read my suggestion?

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