Scoop: A “small box” retailer mulled for Rough & Ready

Screen shot 2014-08-19 at 7.17.56 AMI’ve noticed some progress on Dollar General, the nation’s largest “small box” retailer,  at 2033 Nevada City Highway in Grass Valley — across from the Fowler Center.

It will open in November, a public relations officer in Tennessee told me this morning.

She also confirmed that “due diligence” is underway for another Dollar General store on the Rough & Ready Highway in the “95975” zip code. No final decision has been made, but I wouldn’t be surprised if it goes forward. An opening wouldn’t be until 2015.

“Rough and Ready is located in Nevada County, California, just a short drive west of Grass Valley,” as the Chamber website states. “Rough and Ready provides ideal country living, and yet we are reasonably close to metropolitan areas.”

Goodlettsville, Tenn.-based Dollar General Corporation is the nation’s largest small-box discount retailer.

“We make shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations,” according to Dollar General.

Dollar General and NASCAR

The chain ranks among the largest retailers of brands made by manufacturers such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg’s, General Mills and Nabisco.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

3 thoughts on “Scoop: A “small box” retailer mulled for Rough & Ready”

  1. This from Yahoo Finance: from 7/13
    Dollar General, a discount retailer, calls itself the nation’s “largest small box retailer” with over 10,000 stores. However, that does not keep it safe from competition from huge big box companies, particularly Walmart and Target. Like other mid-sized retailers, Dollar General has struggled to prop up its bottom line, with net income virtually flat in its last reported quarter. In the latest American Customer Satisfaction Index, Dollar General ranked behind Nordstrom, Kohl’s, and even the struggling J.C. Penney.

    Workers at Dollar General regularly complained they were unable to work the hours they desired, while many store managers were overworked. Yet, as one former worker noted, many employees “are expected to have full availability, even out of season, meaning NO second jobs.”

  2. A Blight On Our Community – The ugly warehouse sheet metal building going up on East Main is a blight on our community. According to the Grass Valley Planning Commission the design of this building conforms to the Grass Valley Community Design Standards. I’m certain that a structure like this wouldn’t be approved for the downtown area of Grass Valley. However, the leaders of Grass Valley have no problem with sticking such a horrific structure in the “Basin.”

  3. I wonder if new Dollar General store employees are given an employee packet that includes letting them know how important DG stock price is and how they play a critical role when working for minimum wage in helping support shareholder return on investment. I could just imagine some clueless corporate boob telling the new store staff how “we are going to help you with keeping your wages low so you can qualify for food stamps, MediCAL and other financial support courtesy of tax payers who generously, but mostly unknowingly, help our profit margins and boost DG stock price. We have also included in your new employee packet address and phone numbers of local County Department of Social Services who will gladly assist you in your financial support applications”. He/she might also, “those of you who have worked at Walmart or KMart probably already know all about government financial aid.”
    Maybe soon we can get some more pawn shops and check cashing stores to add to our local economy.

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