“Crowdfunding” helps reopen small business in Truckee

From the blog of Sierra FoodWineArt:
We enjoyed eating at Morgan’s Lobster Shack in Truckee when it opened in late June. The restaurant, run by Shawn and Heather Whitney, offered fresh Maine lobster, fish and seafood dishes.

Menu items included “wicked fresh” fish (halibut, salmon, scallops and shrimp) and chips, lobster rolls, lobster and grilled cheese sandwiches. We enjoyed lunches on the patio and “to go.”

Then, on August 2, a kitchen fire engulfed the building and caused extensive damage, closing the restaurant.

Now the Lobster Shack is expected to reopen this week. About $10,000 was raised to help reopen the restaurant. “Just like new but better,” the owners said.

It comes amid a “boomlet” in food services in Truckee, with the opening of Spice restaurant and Mountain Valley Meats.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

2 thoughts on ““Crowdfunding” helps reopen small business in Truckee”

  1. Our team at Sierra Business Council just finished managing a crowd funding campaign with our partners at the Tahoe Food Hub purchase a refrigerated van to deliver fresh food from the foothills and Sierra Valley to the north Lake Tahoe and Truckee area. The total goal was $30,000 and about $12K was raised through the crowd funding platform and another $18K through ‘sponsorship’ placement on the van itself. This will allow our areas restaurants, markets and individuals access to fresh food through the winter months and improve access in the summer.


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