Coexisting in parallel universes

h074EC823One thing I enjoy about our community is that people live happily in “parallel universes.” It happens all the time — in business, social settings and politics.

In January 2012, we pointed out how social media in our community got the jump on the Humpty Dumpty fire in GV. The nighttime fire was reported in real time on Facebook, generating more than 200 comments, including first-hand video and photos from “citizen journalists.” It was a watershed in local social media reporting. The write-up is here.

Yet at the same time, in a parallel universe, The Union proudly announced today an in-house award from its Nevada-based parent, Swift, for, guess what? “Best breaking news coverage” among newspapers in the chain for coverage of the Humpty Dumpty fire.

Good going to both!

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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