How Foothill Flowers in GV helps build Rose Parade floats

Since 1998, Todd Johnson of Foothill Flowers in Grass Valley has gone to Pasadena to help decorate Rose Parade floats. I’ve written about this local connection to the world-famous parade previously. Since I was born in Pasadena, I’m proud of it.

This year Todd, whose family owns Foothill Flowers, departed Monday to help decorate floats for the parade — on Jan. 2 this year because of a longstanding “Never on Sunday protocol.” (Details here).

Todd works for Fiesta Parade Floats. One of the floats he’ll be working on will be for Paramount Studios, which is celebrating its 100th anniversary. The parade float business is year-round. Here’s a video of from this week:

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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