Scoop: Florio’s Olive Oil Co. will reopen in Nevada City

Florio’s Olive Oil Co. plans to reopen in Nevada City within 45 days after a fire closed its store in downtown Grass Valley, owner Neil Sarchett told me on Tuesday.

The store will open on 317 Spring Street in Nevada City — between Sushi in the Raw and Nevada City Winery. It’s a “hip” location.

“I couldn’t wait for construction to be completed before getting back in business,” Neil said.

Grass Valley’s loss is Nevada City’s gain. Neil is a wonderful young entrepreneur (we need more of them here), and I like his business model of olive oil bars, including a “green” strategy. If you return the bottle, you get a discount.

The concept is catching on. A “B.Y.O.B” wine shop is planned in Nevada City, too, similar to ones in the South of France, as I wrote previously. And an eco-friendly store called S.O.A.P also features a bring-your-own container strategy. I made a video here.

My son and I were in Neil’s store to buy a bottle of olive oil and join his olive oil club the same day the store burned. The fire occurred hours later. It was eerie.

The bottle is displayed prominently in our kitchen.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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