A page has been created on Facebook called “I refuse to buy the Grass Valley Union.”
It shows how social networking is being used for grassroots protests of all kinds.
The site appears to have been created to protest a column that ran in The Union on Oct. 20 “Heroin menace lurks within our midst” by the editor/publisher discussing a teenage girl who died in Penn Valley.
At the time, the column drew considerable criticism for being insensitive. “How could you do this to a family that is obviously in pain?” one reader wrote on The Union’s site.
Said another: “I’ve heard about this because of all the personal attacks on Jeff, even heard about a personal altercation at the office.”
With 103 fans the Facebook page reads, “I refuse to buy and support the Grass Valley Union newspaper. I do not support the actions of the editor and the offices of the Union’s parent company, Swift Communications.”
The last post is from January, and it describes an unsuccessful attempt to get an editorial about the situation presented on KNCO, KVMR or Yubanet. It credits Yubanet with showing compassion, however, while the others did not respond, according to the post.