Culture Shock Yogurt, the wildly popular frozen yogurt shop in downtown Grass Valley, is opening a second location in Brunswick Basin in early April, I’ve confirmed, a brightspot in an otherwise dour economy.
Dubbed “Culture Shock II,” it will feature the same frozen yogurt, with more parking (a drawback of the downtown Grass Valley location). It will be located next to the Coldwell Banker Grass Roots Realty office at Brunswick and Sutton.
The expansion is a bright spot in a recession that has led to “mom and pop” store closures in downtown Grass Valley and Nevada City – and all throughout the county. One example: Cabona’s, a popular clothing store on Mill Street, closed, though its Truckee location remains open.
Dedrick’s Cheese shop in Nevada City also closed, as I wrote earlier, but its flagship Placerville store remains open.
Culture Shock opened last summer on Mill Street. Its self-serve yogurt with toppings ranging from warm sauces, to berries, to nuts – has proven to be a big hit despite the recession.
The owner is Joanne “Bobbi” Giudicelli, a Bay Area transplant who is a self-professed yogurt addict. Her husband, Roger, is a silent partner.