Facebook first with big Auburn fire

photo of the firefighting from my Facebook page
photo of the firefighting from my Facebook page
A hundreds of acres fire is burning in Auburn, between Bell and Dry Creek roads, shutting down Hwy. 49, and burning multiple commercial buildings.

The best updates are coming from “the wall” of my Facebook page, the latest example of how social networking is reshaping communications. (Nothing yet on theunion.com, knco.com or auburnjournal.com; yubanet.com has some information, though nothing on its front door, and not the detail I’m getting on Facebook).

“Multiple commercial buildings have burned,” according to the online scanner.

84 Lumber in Auburn is burning, said one Facebook poster.

Said another: “Just got a call from county telling us that we have voluntary evacuation for a fire near us. I heard a few planes and copters, mystery over. I see lots of smoke now. This one is near lots of homes.”

Now some evacuations are mandatory.

Here are some links to monitor the fire:

1. Wildlandandfire incident report is here:

2. CalFire online scanner is here.

3. CHP traffic incident is here.

UPDATE: The Auburn Journal finally weighed in with this headline on its Web site, long after the Facebook posts when the fire broke out:

“100-acre blaze threatens structures in Auburn.” But the fire has burned hundreds of acres and structures have burned to the ground. Still nothing on theunion.com and knco.com.

This is something I warned about in an earlier blog post: depending on news outlets with reduced weekend staffing and diminished newsgathering resources for covering emergencies such as fires, thanks to cost cutting.

It might be time for Nevada and Placer County fire officials to sit down with the local media for a pow wow. Meanwhile, we’re listening to CalFire’s online scanner.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

4 thoughts on “Facebook first with big Auburn fire”

  1. Not one word from KNCO News station or their website (which has not been updated for a few days).

    On the other hand KVMR is all over the fires, including the new Highway 49 fire.

    Our local, paid media radio goes dark, but our lib enviro, commie radio station provides real time coverage and safety information.

    Our hard working, Jeff P. website provides information aboout the fires while our local neo-con bloggers attack our President and defend the low numbers that attendent the latest Tea Party.

    Why doesn’t Russ Steele, aka “Mr. NC Media Watch” addrress these issues instead of attacking Jeff P.’s blog site?

  2. Sacramento TV chanel 13 is calling this the “49er Fire”.
    I suppose they have forgotent the other 49er fire that started 9/1/80. Maybe they should call this one “49er Fire II”.

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