Why no The Union float in July Fourth parade?

I was surprised that The Union didn’t have a float in the July Fourth parade in Grass Valley.

What better way to embrace and celebrate your community? KNCO had a float.

The best commercial float was from Fur Trader in Nevada City. The guy has made some rumbling about not being treated well in NC, but he showed a lot of civic pride.

It only cost $25 to enter. Kind of a “no brainer” for the local newspaper.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

10 thoughts on “Why no The Union float in July Fourth parade?”

  1. Apparently, The Union or Swift Communications doesn’t have cash flow problems either

    I mentioned in your bolg a week or so ago about sending my Union print subscription renewal to Swift in Carson City, NV. I mailed it on June 20.

    Looking at my on line banking transactions, I note the check I sent had not been tendered for payment to debit my checking account as of this morning, July 6. 16 days ago.

    Since my subscription lapsed last week, I called The Union to ask about the status of my account. I was told my account was credited on June 24 and the check was “probably in process at our corporate offices”.

    I guess Swift isn’t in a hurry to turn subscription renewals in to working capital.

  2. If you gents have a question about The Union and its operations, my direct line is 477-4299. I answer my own phone. Absent that, why don’t the four of you on this site do a conference call? Wouldn’t that be easier than exchaging pithy comments?

    Jeff A.

  3. What would you know about respect? And…I know Dave Carter and I know that Dave has my phone number, if he has questions about his subscription payment. I’ll bring a business card down to the ballfield, just in case Dave lost my number. BTW…Sorry The Union didn’t follow your lead and stick a logo on the side of a convertible, pimping the business and hoping at least someone along the parade route notices. “Look at us! Aren’t we great?” There are probably a lot better ways to celebrate the community.

  4. Jeff,
    You dropped the ball on having a float in the parade. Don’t whine; just admit it. BTW, just spoke with Dave Carter the other day. He loves the new publication, FoodWineArt, and called to say so. FoodWineArt also “gives back,” sponsoring the Nevada City Farmers Market. We’re a local, family owned business, not a chain based out of Reno that gave you the keys to the local outpost for whatever reason. I also think you’re confused about who Dave C. is. If I were a manager at Swift, I’d conclude from your unprofessional rants that it’s time to transfer you to the next corporate “outpost. We’re long-term residents here. You’re just here because it’s where you could get a job with a tiny newspaper chain. And you’re losing what little credibility you have left very quickly. At the same time, you’re sending this blog’s traffic through the stratosphere. Thanks! I wish I could figure out a way to “monetize” it.

  5. As you are fond of saying…. “Beautiful!”

    The man who once feared rabbit holes has become…a rabbit.

    Good luck with that, “Buddy.”

  6. Jeff,
    Instead of hurling insults, best you put on your “editor’s” hat and go about covering the news in our community. About the same time you posted your insult, I posted a scoop about the chief credit officer quietly departing from Citizens Bank. That’s a pretty major story for The Union to chase. Good luck with that.

    1. Jeff,
      I’m already digging up some hard news scoops on this blog, like the quiet departure of Citizen’s CCO, a front-page story — as well as writing separately about the “grow local” food movement (not just a “restaurant review.”) The issue for me is the role of an “editor/publisher” in leading local news coverage — not the hard-working staff that you refer to as “my newsroom.” I greatly admire the staff’s efforts and have always said this.

  7. It seems I started a bit of contention here. Oh well.

    A follow up to my July 6 post in this string of comments.

    Despite having been told my check was received and credited to my subscription account on June 24, on Friday 7/10 I received a “perhaps you have forgotten” late notice from The Union. The notice was post marked 7/9.

    I called The Union again and spoke with the same, very cordial person who told me not to worry, tear up the late notice and the late notice went out before we could stop it. Hmmmm?

    After 21 days, they have yet to tender my check for payment. Swift Communications in Nevada is either flush with cash, with no hurry to deposit checks, or some one in their ivory tower is asleep at the wheel.

    I have this feeling the truth will be told when I walk down my driveway one morning to find no paper was delivered due to non payment of the subscription renewal.

    Maybe The Union and Swift needs to revisit the decision to handle subscription payments in Nevada instead of the Grass Valley offices.

    BTW, as Jeff P pointed out, my last name is not Carter. DC

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