A birthday ‘valentine’ for Grass Valley Group

The Union has a sweet package on the Grass Valley Group in Monday’s paper, pegged to the 50th birthday.

It’s more of a P.R. approach than many journalists would take, given that the company is *up for sale* and video-hardware makers are *struggling* with a new business model, not just the recession. None of this was explored. The multimedia effort was noble, but key links were/are broken. (I tried to shrug off the full-page ad from Grass Valley Group that ran with the news package).

I was hoping for much more analysis. For example: How is Grass Valley Group re-inventing its business to survive for the next 50 years? What’s being done by government and civic leaders to keep Grass Valley Group here? I also know a management-led buyout has been floated. Is that “doable” in an era of tight credit?

I noticed when Huntington Labs decided to move here the other day, the owner said Bend, Ore., and Reno were more competitive cost-wise but we had a better lifestyle. I’m glad they came, but why not offer some tax or other business incentives?

This would be good fodder for a newspaper, blogger or new publication to explore.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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