Put on a wedding ring at 30,000 feet

Richard Branson and a friend
Richard Branson and a friend
You’ve heard of the “mile high club.”

But Virgin Atlantic Airways has a twist: air weddings. As a business, I’ve always admired Virgin and founder Richard Branson (whom I’ve interviewed half a dozen times) for getting “out of the box” in a “me-too” industry such as airlines. Others in autos and old media could learn from him.

Here’s the email sent on April Fools’ Day:

“We are proud to announce a once in a lifetime opportunity – air weddings.

“Take over our Clubhouses for your bachelor and bachelorette parties, then take off with up to 300 guests for your wedding in the sky, complete with pilot officiator and air hostess bridesmaids.

“Enjoy a champagne reception (with real champagne flutes), followed by a three course meal and speeches through the headphones.

“It’s all the excitement of a wedding, elopement and honeymoon rolled into one, with your friends and family along for the ride. Now all you need to do is say ‘I do’.”

Sound cool? If you click on the email, it reads, “GULLIBLE ISN’T WRITTEN ON THE CEILING,

“And unfortunately, we can’t help you tie the knot on board – at least not yet!

“That was just our little April Fools’ joke to jump-start your month – did we get you? Forward the email onto your friends and see if you can catch them out as well!”

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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