Yuba Blue was founded in 1995 by Sarah Lazard, a former neighbor of ours, and it expanded in 1997. Its popular with locals and tourists alike.
As I’ve said before, the upside of vacant storefronts is to provide space for successful businesses to expand at a low rent. Business 101.
I’m reminded that Tess’ Kitchen across the street also did this last year, expanding into a vacant spot occupied by Hedman Furniture.
Yuba Blue “gets” the Web: They have a successful online store at www.yubablueonline.com, complimenting the retail space.
This strategy reminds me of my favorite Grass Valley chocolatier, Dorado Chocolates, which also is expanding in the downturn.
Most merchants here still don’t see the benefit of marrying an Web site with a brick-and-mortar outlet. Despite the fears, the Web often compliments your retail business; it doesn’t cannibalize it.