NC’s year-round farmer’s market forging ahead

top_asparagus1Last month, I blogged about a new “stealth” business venture in Nevada City on South Pine Street, across from Taylor-Drake furnishings, that was underway: a year-round farmer’s market.

The construction, in a long vacant space, is continuing as planned and interest is building, according to my sources.

Imagine a big indoor/outdoor space where area farmers can rent  food stalls to sell fresh fruit and vegetables. In wintertime, plants could be added. Fresh fish, meat or poultry and other products, such as coffee, flowers and wine, could be sold along with produce.

The opportunities for local entrepreneurs are endless.

This reminds me of the Rockridge Market on the Berkeley-Oakland border, a highly popular venture.

This kind of project is just what Nevada City needs: It melds with the city’s milieu (so to speak) and is an ideal venture to draw more locals, not just tourists, to the downtown.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

One thought on “NC’s year-round farmer’s market forging ahead”

  1. Hello Jeff,

    I, obviously, think a year around local growers market is a fabulous idea. There is a trick to this, however. Currently, we do not have an abundance of local farmers who are producing in the winter time. Currently, the local CSA’s are dependent on valley farmers to fulfill their winter CSA subscriptions. I have no doubt in time we will have local farmers growing all year… but they are not there yet. From what I have been told, the local farmers have only been recently contacted by the new store owners and asked about this. Growing and selling locally is a fine balance. It has become apparent to many that powerful networking and cooperation is order to keep this healthy balance

    Perhaps this shop may have to shift into more local produce when that happy day comes that farmers have a plethora of green houses… this is another reason it is sooooo important we support our local farmers so they can meet our growing demand.

    Food for thought.

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