Why we should welcome Truckee into the fold

At a community-wide pow-wow on Tuesday, I was glad to hear about the need to better embrace Truckee as part of a *past due* rethinking of a tourism plan for our county.

Downtown Truckee
Downtown Truckee

I’ve always found it odd that we wouldn’t welcome a city — in our own backyard, no less — that has successfully reinvented itself. We could learn something.

My family and I have been driving through Truckee for decades, and it used to be just a pitstop. Now it’s a destination.

In fact, Truckee was just named one of the best small towns by Sunset magazine, as I blogged earlier. People in Truckee work together.

Truckee has branded itself as an outdoor playground and for being “eco-friendly.” It also has a straightforward, two-pronged tourism plan that works: with a visitor’s bureau (to attract tourists) and a chamber (an advocate for merchants). 

Down here, where being a county government seat helps keep us afloat (and masks our economic deficiencies), we’re often too insular. We also have too many chambers, downtown associations and tourism-related groups — often working at cross purposes.

I hope that changes soon. To compete with other small communities, we need to work together to embrace change and build a more diverse economy.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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