GV chocolatier becomes an ‘export’ business

0e61456I blogged earlier that Dorado Chocolates in downtown Grass Valley had opened a store in Reno,  a “scrumdiliumptious” economic bright spot.

Turns out Ken Kossoudi’s store is generating attention in the Reno media and doing well despite the deep recession. The Reno store also will sell chocolate gelato, and the original Grass Valley store will follow suit. Yum.

But that’s not all. Dorado also has an online store

Here’s a great example of a 6-year-old homegrown business that “gets” the Web and brick-and-mortar outlets and has learned to integrate the two. (You know, Apple Computer but for chocolates!)

I wish more of our local merchants would see the benefits of  this strategy. In most cases, it compliments, not cannibalizes, a retail store.

Here’s the Linked In profile for Dorado Chocolates President  Kossoudji, a former tech salesperson. He worked at KLA-Tencor in Silicon Valley, a firm I’m familiar with from working as an editor at CNET.

Go Ken!

(photo from Ken’s Linked In link)

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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