Turns out Ken Kossoudi’s store is generating attention in the Reno media and doing well despite the deep recession. The Reno store also will sell chocolate gelato, and the original Grass Valley store will follow suit. Yum.
But that’s not all. Dorado also has an online store.
Here’s a great example of a 6-year-old homegrown business that “gets” the Web and brick-and-mortar outlets and has learned to integrate the two. (You know, Apple Computer but for chocolates!)
I wish more of our local merchants would see the benefits of this strategy. In most cases, it compliments, not cannibalizes, a retail store.
Here’s the Linked In profile for Dorado Chocolates President Kossoudji, a former tech salesperson. He worked at KLA-Tencor in Silicon Valley, a firm I’m familiar with from working as an editor at CNET.
(photo from Ken’s Linked In link)