Jeff Pelline is a veteran journalist and now a Sierra Foothills, Ca., resident. He is publisher of Sierra FoodWineArt magazine and its companion website SierraCulture.com. Jeff was a longtime writer for the San Francisco Chronicle, a founding editor and Editor of online business and tech news publisher CNET (sold to CBS for $2 billion); and Editor of The Union, a 143-year-old newspaper in Grass Valley. Jeff has a bachelor’s degree from UC Berkeley and a master’s in journalism from Northwestern University. His hobbies include sailing, swimming and stream fishing.