The new Union publisher and “Bradley Jackson” break bread on Facebook

"Bradley Jackson"

“Bradley Jackson”

Editor’s note: This is an exchange at The Union’s Facebook page between the new publisher of The Union and a local writing under the “make believe” name of “Bradley Jackson.” I’ve known and enjoyed both of these people during my years in our little hamlet. But it’s so darn funny on many levels. May you both prosper. To be sure, the internet is changing how we communicate. Here you go:

Kristi Soholt — I would have kept my subscription if it was less and the customer service better.

Bradley Jackson — The Union does a great job covering local issues, events, etc. Happy to pay a few dollars for The Union. The Union provides a lot of support to the community, we need to support them back.

Jim Hemig — And Bradley, thank you for your kind comment. We enjoy supporting this wonderful community. Whether it’s providing news and information or contributing to local events, we are honored to connect with our readers and advertisers.

About these ads

About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
This entry was posted in Uncategorized. Bookmark the permalink.

5 Responses to The new Union publisher and “Bradley Jackson” break bread on Facebook

  1. curtiswalker says:

    Re : “We are honored to connect with our readers and advertisers.” By connect, which does The Union SEE more important, the customer being the reader or the advertiser?

  2. Joe Koyote says:

    The internet is changing how we communicate by allowing bogus testimonials that readers are unaware are bogus. Most product reviews on the internet are loaded with accolades from shills for the product being reviewed or negative posts from competitors. It is all part of new public relations strategies implemented to take advantage of the “interactive” facet of the internet. Many product/service reviews and reader comments are bogus.

  3. Jeff Pelline says:

    Bogus testimonials, reader comments and such existed long before the internet.

    • Joe Koyote says:

      No doubt. The internet just has a much wider reach than a local paper or talk show, or network media. I was reading an article on a health webpage about foods to avoid. The usual like processed food, GMOs, pesticide laden produce, etc. One of the “commenters” raged on about how this information was a bunch of bullish– and wasn’t based on qualified research, etc. etc. It was obvious, to me at any rate, that this was a shill from some trade association whose job it was to scour the internet for negative PR and then try and put on the counter-spin. The link to this article was on Huffington Post, so hundreds of thousands of people could be exposed to this “information.” It’s much like the climate change non-argument that is an argument.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s