I noticed the Nevada City Chamber of Commerce (we’re members) is having a chocolate martini bar at The Union’s for-profit “Chocolate Infusion” event this weekend. Tickets are $20; $25 at the door.
I wondered about that, so I called the Chamber.
As it turned out, The Union didn’t learn until Friday that the event it’s been touting for weeks (wine and chocolate) required a license from Alcohol Beverage Control, according to the Chamber. (This is common practice at such an event).
Only a nonprofit can get such a license under these circumstances; not a business.
So the Chamber agreed to spend $25 to buy a one-day license on The Union’s behalf. It also is going to handle the expenses of the chocolate martini bar, which it hopes to make up by selling chocolate martinis.
The Chamber did this once before for the Italian Festival. The difference, though, is that the Italian Festival is not a private business like The Union, running a for-profit event. To be sure, The Union supports nonprofits, but it also is looking out for itself amid some new competition.
In case you haven’t noticed, The Union is branching out into the food, wine & art market — launching an insert publication with that very same tagline as our Sierra FoodWineArt magazine. It’s running a lot more food, wine & art stories in the newspaper too. Today was a front page story about chocolate!
Imitation is the sincerest form of flattery. I just hope the Chamber would help out any private business, not just The Union, in an event-planning snafu like this. Competing against a monopoly five-day-a-week newspaper in a small town can be a tough row to hoe. Sheesh!
Good luck to The Union this weekend! We’re going to be ice skating in downtown Grass Valley.
Filed under: Uncategorized