My wife, Shannon, enjoys our regional publishing venture, Sierra FoodWineArt magazine, as much as I do. She is a wonderful spouse, Mom — and business woman.
We have always worked hard for our employers — 24/7 in most cases. (It’s how each of our parents raised us). But it’s satisfying to work hard for yourself — and your own customers.
On Saturday, she rushed out to refill our barbecue propane tank, just before her sister’s family was arriving for a Mother’s Day weekend get-together. I was the trimming the “gluggers” off some swordfish — my Mom’s term for the less desirable parts, such as the skin.
After returning, Shannon told me in a satisfied way how she ran into a group of women — in their 60s — who were looking for directions to Lake Tahoe. They were from out-of-state and had come up Hwy. 20.
“Oh, you’re on the ‘road less traveled,’” she told them, referring to the theme in our current issue, where we promote a more leisurely journey along Hwy. 49 and Hwy. 20 to Lake Tahoe (rather than just zipping up Interstate 80).
She whipped out a copy of the magazine, with Grass Valley on the cover, and showed them some travel options. They were very grateful. Running your own business is a hoot.
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