After belittling and being defensive about my “scoop” on an upcoming meeting to consider merging the Grass Valley and Nevada City school districts (including the mention that one meeting was held), The Union newspaper ran a big story on the unprecedented merger talks this morning (behind an online “paywall.”)
There’s a pattern here. This comes after recent “new media” scoops of American icon Willie Nelson coming to Nevada County this summer and the “mega-resort” proposal for our county being discussed — first reported on Sierra Foothills Report.
In a recent article, the Mountain Messenger pointed out: “Getting local news in a small community like this has always been a problem. There have been two traditional sources, a daily newspaper and a radio station, and, if a news event is spectacular it might be given a few seconds on Sacramento television. All that has changed.”
“Who is opening or closing a local business? Pelline will probably have it first. What was NH2020 all about, really? R. L. will tell. What’s that burning? Is the fire coming this way? Go to YubaNet to find out.
“The Union newspaper, often referred to by its critics as the “Un” paper, and the “Tea Party Gazette,” has distanced itself from its modern-day readers by putting up a paywall – making its access by Internet something like the old toll roads that once spotted this area: expensive and, it seems, something to be avoided.”
What’s interesting is that while The Union is belittling bloggers, the Sacramento Bee is collaborating with them. It is aggregating blogging content from all over the region and selling ads around them — a practice that is a growing money-maker.
A former staffer of the Nevada-based newspaper chain that owns The Union recently won a prestigious Knight Fellowship at Stanford and “will test a revenue generation system for local news websites combining advertising and social media,” as I reported the other day.
Change is at our doorstep.
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