Education is the cornerstone to sound decision-making, and as regular reader Judith Lowry has commented here, our community — for whatever reason — often can be “stubbornly backward.” I guess it’s why they published the “(blank) for Dummies” series of books.
Here’s an issue that comes up now and then when it comes to web analytics, as explained on Web Hosting Talk. The discussion — dubbed Alexa vs. Google — is here:
I have more than one website. With one of the sites, the traffic exceeds the traffic of the other websites by much, according to Google Analytics. However, when I look at the Alexa ranking, that site falls far behind the other sites.
Is there any possible reason why this might happen?
Answer: “Traffic ranking websites are bogus; they only grab traffic from people who use their toolbar. Then they average that with how many people use the internet.
Response: “Oh, ok. That explains a bit. Always wondered, but never really looked into how they got their statistics.”
So now you know.
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