“I took the road less traveled and that has made all the difference.” —Robert Frost
The Spring issue of Sierra FoodWineArt magazine is out. Click here to read a digital version. We’re promoting downtown Grass Valley and Nevada County this time. Some highlights:
•A focus on what we’re calling “the road less traveled” — traveling on Hwys. 49, 20 and 174 in Nevada County. “Instead of traveling along I-80 to and from Lake Tahoe, take the more leisurely route.”
•What’s new in historic Grass Valley. A guide for a weekend or weekday getaway and look into its past: Gold & High-Tech.
•Father’s Day Events: A Ribfest in Truckee to the Nevada City Bicycle Classic to a Bluegrass Festival at the Nevada County Fairgrounds.
•A Pink Floyd Tribute by Music in the Mountains and The Center for the Arts in Grass Valley; what’s new at MIM. The Sierra Master Chorale performing “The Armed Man: A Mass for Peace.”
•Sierra Vintners’ Wine Trail. Nevada County Arts.
We distribute the free quarterly magazine in Reno, Tahoe/Truckee, the Foothills, Folsom/Roseville/Rocklin/Granite Bay, Marysville and Yuba City, Chico and Paradise, among other cities, as well as California Welcome Centers.
We also hand out SWFA at major regional events, such as this weekend’s “Passport” wine trail in nearby El Dorado County. We hope to get some attendees to visit our county’s wineries and tasting rooms.
The Sacramento Bee — a partner of ours — is now republishing some of our articles in its newspaper. An example from the winter issue on “Little ‘ol Loomis” is here. The Bee also promotes our companion website, SierraCulture.com.
We hope to bring some visitors into the county and provide some information for locals and their out-of-town guests. It’s been a fun (and growing) venture.
Photo illustration: Lisa Redfern
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