Though Rush Limbaugh’s recent disparaging comments brought the issue to light, the “shock jock’s” presence on KNCO has been a long-simmering controversy among board members/stockholders.
Closely held KNCO’s owners include families within the community who were the original investors. They like to bill KNCO as a “community friendly” radio station.
Rush is not really a “cash cow” to KNCO, but some prominent board members fear dropping him would mean losing some longtime conservative listeners.
Others, however, believe dropping him could generate more revenue. Many advertisers already ask that their ads do not run during Rush’s show.
The KNCO board needs to reflect on its station’s future, as I’ve written before. My own two-cents is that Rush has become more of a liability than an asset, because our political demographics are changing to “purple.”
There also are lots of conservative talk show hosts to choose from who don’t use terms such as “feminazi.” KNCO faces more competition too, including from social media.
Ed Sylvester is chairman of Nevada County Broadcasters, and Scott Robertson is the president.
What do you say Ed and Scott? Maybe it’s time to rethink your programming in a politically diverse community. You might be leaving some money on the table.