Editor’s note: Each morning, a Groupon offer pops into my email box. This morning it was 71 percent off at The Sacramento Bee. To its credit, The Bee has done a better job than most in embracing the digital age — with its investigative journalism, interactive dialogue and “Sacramento Connect” bloggers network.
In fact, I’ve been invited to speak to the staff in August to help with this mission: giving the newsroom a better understanding of the network, get folks thinking about how they might leverage it now to help with their beats and sections, as well as thinking about how The Bee might best leverage Sac Connect to grow audience, revenue and gets readers more engaged. It is part of an ongoing series organized by the Editors.
Groupon, meanwhile, is gearing up for an IPO that could fetch $25 billion, with a business model that is often more effective than print newspaper ads. Still, I’m sorry that Herb Caen wasn’t around to report on this. Here’s the Groupon ad:
In addition to being a source of crucial information, newspapers can also be fanned across a coffee table to conceal stains or rolled into a handy bopping device to stun tarantulas. Get a steady supply of spider boppers with today’s Groupon for subscriptions to The Sacramento Bee. Each subscription includes home delivery Friday–Sunday, Fun & Games book delivery on Saturdays, and some special holiday issues depending on activation date. This Groupon is only valid for certain zip codes. Choose from the following options:
* For $13, you get a 13-week subscription (a $45.50 total value).
* For $26, you get a 26-week subscription (a $91 total value).
* For $52, you get a 52-week subscription (a $182 total value).
* Local investigative journalism
* Interactive editorial dialogue
* Home delivery
* Includes Fun & Games book
For more than 150 years, The Sacramento Bee has applied a distinctly local voice to freshly inked stories from across the state and nation. Along with leisurely weekend catch-up sessions on the most pressing current issues, get nightlife tips with reporting on Sacramento speakeasy tours, or peruse the latest fishing reports for the area’s steelhead-stocked waters. Each news-packed issue arrives promptly every Friday, Saturday, and Sunday, so you won’t have to try to discern the latest news from your neighbor’s tea leaves or by intercepting tin-can phone transmissions. Between issues, The Swarm message board allows subscribers to dialogue daily with a member of The Bee’s editorial board to add an interactive spice to the traditional news soufflé.