The Super Bowl is on Sunday, and one of the most acclaimed Super Bowl ads of all time is Apple “1984.” It introduced the Apple Macintosh personal computer for the first time. Its only daytime broadcast was on Jan. 22, 1984 during the third quarter of the Super Bowl.
The Estate of George Orwell considered the commercial to be a flagrant copyright infringement and sent a cease-and-desist letter to Apple and its ad agency Chiat-Day in April 1984, according to Wikipedia. Viewers generally saw the Big Brother target of the Apple ad as being IBM and later Microsoft. An interesting article about the ad, from the Dartmouth Law Journal, is here.
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