On the TV and radio show “Democracy Now” the former VP of CIGNA, one of the largest health insurers, disclosed that CIGNA met with other big health insurers to hatch a plan to “push” its critic filmmaker Michael Moore “off a cliff.”
It was planned as an “incredibly intense” PR effort that included an investigation into Moore personally (“about his wife, about his kid,”) as the former CIGNA exec told Amy Goodman of Democracy Now.
“The interview contains new revelations about just how frightened the health industry was that ‘Sicko’ might ignite a public wave of support for ‘socialized medicine,’” Moore writes.
WENDELL POTTER [former executive, CIGNA]: …We were concerned that the movie ["Sicko"] would be as successful as “Fahrenheit 9/11″ had been. And we knew that if it were, it really would change public opinion about our health care system in ways that would be harmful to the profits of health insurers. So, it was very important for this [attack] campaign to succeed. At one point during a strategy meeting, one of the people from [the insurance companies' public relations firm] APCO said that if our efforts, our initial efforts, were not successful, then we’d have to move to an element of the campaign to push Michael Moore off a cliff. And not meaning to do that literally, but to—
AMY GOODMAN: Are you sure?
WENDELL POTTER: Well, I’m not sure. To tell you the truth, when I started doing what I’m doing [as a whistleblower], I was concerned about my own health and well-being, maybe just from paranoia. But these companies play to win. And we’re talking about some big bucks at stake here—billions and billions and billions of dollars.
AMY GOODMAN: So what were they talking about when they said, “If this doesn’t work, we’re going to push him off the cliff”?
WENDELL POTTER: Well, it would be just an incredibly intense PR effort, if necessary, to spend more premium dollars to defame Michael Moore, to discredit him even more as a filmmaker.
AMY GOODMAN: So, were you doing research on him?
WENDELL POTTER: Oh, yeah. Oh, yeah.
AMY GOODMAN: You were going—personally?
WENDELL POTTER: Well, I was a part of the effort. I didn’t—that was part of the reason for hiring APCO and to work with a trade association, is that it relieved me of the responsibility of doing that kind of work. You paid for it to be done by people who were experts in doing that kind of research.
AMY GOODMAN: But they were doing an investigation into him personally?
WENDELL POTTER: Well, absolutely. We knew as much about him probably as he knows about himself.
AMY GOODMAN: About his wife, about his kid, about—
WENDELL POTTER: Oh, yeah. You know, it’s important to know everything that you might be able to use in some kind of a campaign against someone, to discredit them professionally and often personally.
AMY GOODMAN: And did you use that?
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