My wife noticed this ad placement on page 3 of the Sierra Sun in Truckee on the weekend. A four-color ad for the new Ritz-Carlton in Truckee, right next to a smaller one for medical marijuana evaluations. The world is changing. From a business perspective, as more newspapers accept medical marijuana ads, they probably will want to educate their traditional advertisers about their policies for ad placement — if they have any. I would be very sensitive about that.
In small, rural communities such as ours social networking is an ideal marketing tool, bypassing more traditional (and costly) avenues.
“The most obvious benefits are increased customer loyalty and engagement. Less obvious but just as important: Your business will gain exposure not through your own advertisements, but through folks who’ve already been patrons,” according to an article on Mashable.
By logging onto a merchant’s Facebook page, you can “get the scoop” — and merchants can get the word out:
•First reported here, more details of a wine bar and events center coming to downtown Grass Valley — the biggest so far — are coming out on Facebook. “Targeting sometime in May for soft opening and June for official opening (all depends when the various permits are granted),” Solune writes.
•Ike’s Quarter Cafe in Nevada City has introduced its new logo on Facebook (pictured here). T-shirts are coming next, according to Ike’s Facebook page.
•Summer Thymes announced on Facebook that is was opening an outlet at BookTown @ 134 S. Auburn St. “We are very excited about being a part of downtown Grass Valley,” the page read. Culture Shock Yogurt did the same in announcing it would open a second location in Brunswick Basin.
The same is true in Auburn. Lone Buffalo Vineyards, for example, turned to Facebook to announce this year’s release of its award-winning Zinfandel wine called “Thunder Beast.”
The merchants use Facebook to communicate with each other too. For example, Karin Sinclair of Sinclair Family Farms in Penryn posted a story to her Facebook page from the Fresno Bee: “Are Valley family farms a dying breed”?
All told, it shows how Facebook can be used for business, not just socializing — and it’s happening.