CABPRO founder Todd Juvinal’s “blog” — AKA a mudpit for the hard-right political extremists and their nasty anonymous friends — likes to mock the Bay Area (or the “wacky liberal Bay Area,” as an anonymous commenter put it this week). Hard-right political activist Barry Pruett, who ran for clerk recorder and lost in every precinct, mocked “San Francisco values” during his campaign. Pruett also regularly comments there.
But in the real world — which is the vast majority of moderate, fun-loving people in our community — the Bay Area is a big draw: for the attractions, sightseeing, art & culture. And this includes much-maligned Oakland.
Oakland is a draw for visits, but also for jobs. In fact, we are losing some of Nevada County’s brightest young people to Oakland — and we ought to be worrying about the “why’s” behind that.
The latest is one of The Union’s reporters. In a nutshell, the job opportunities are better, diversity is embraced and it is vibrant.
“I love Oakland,” one young Nevada County-to-Oakland transplant said on Facebook, joking, “My redneck streak runs deep. I’ll do you proud, even in Oakland.”
I happen to like Oakland, too — and Nevada County — but a recent, outstanding book about Oakland has fascinated me from a marketing perspective. Our community can learn from it. You need to check it out.
It is called “This is Oakland” by Melissa Davies. “She and photographer Kristen Loken illustrate the images and stories that show why it’s become the destination for ‘what’s next’ among the Bay Area’s creative types,” as the San Francisco Chronicle wrote. It was published through a “Kickstarter” campaign — just like Reinette Senum’s documentary of crossing Alaska is going to be.
Oakland’s creative thought and pioneering spirit
“This book is of course for anyone who lives in or is visiting Oakland or the San Francisco Bay Area and wants to know where to go for food, drink, shopping or just plain fun. Perhaps more importantly, though, this book is for anyone, across the country, who is inspired by creative thought and the pioneering spirit.
“Oakland’s restaurants are trend-setting, and its shops are getting national attention. People who want to know what’s next are looking to Oakland. We’re offering them a glimpse inside.”
We could write a book like this to market our area — AKA “The State of Jefferson.” We also have a pioneering spirit, and great food, drink, shopping, activities, arts & culture and just plain fun.
One example: The new Three Forks Bakery & Brewing Co. in Nevada City is redolent of Piazzaiolo in Oakland — and, in fact, it was an inspiration.
Our regions have much to learn from each other. We also need to work harder to keep our young people in our community, but that’s going to require some fresh ideas.